Goya Foods, the New Jersey-based maker of many canned nourishments that have become staples in American homes, is confronting calls for a boycott from conspicuous Latino voices after its CEO Robert Unanue commended President Donald Trump.
"We are so blessed to have you as our leader," Unaue told Trump on Thursday at their public meeting, part of the president's effort to court Latino supporters through a measure dubbed the "White House Hispanic Prosperity Initiative."
Trump has recently called Mexican immigrants "rapists" who are committing crime and bringing drugs to the U.S. His organization likewise has confronted critics for strategies that have isolated immigrant youngsters from their parents at the southern limit.
Given the president's previous manner of speaking on Latino issues and migration, the reaction looked by Goya Foods has been quick.
The hashtags #BoycottGoya and #Goyaway started drifting on Twitter Thursday evening, with everybody from government officials to artists summoning for Americans to veer from the organization's products.
Goya Foods "has been a staple of so many Latino households for generations. Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain," Julian Castro, a former Democratic presidential candidate and an Obama administration Secretary of Housing and Urban Development, said on Twitter.
"Americans should reconsider before purchasing their items," he included.