KRDO radio station in Colorado Springs reported that Prime Time Sports, located in the Chapel Hills shopping center in Colorado Springs, began to cut prices for Nike products after Kaepernick became the face of the "Just Do It" campaign the 30th anniversary of the brand in September.
At the time, the store displayed a large sign saying "All Nike 1/3 Prizes" and "Always Choose to Stand Up, Acting Simply", demonstrating against Kaepernick's initiative to kneel in front of the early national anthem. of the NFL in the 2016 season to protest police brutality, according to the radio.
On Monday, the owner, Stephen Martin, posted an announcement on Facebook announcing a closing sale with a 40% discount on the value of all merchandise.
Martin told KRDO that the growth of online shopping was reducing sales and he could no longer afford rent, adding that seven of his competitors had also closed in the last seven years.
The store owner also admitted that taking a stand on some issues may have contributed to the decline in sales. In addition to his protest against Nike, Martin had canceled an autograph signature of Denver Broncos linebacker Brandon Marshall after kneeling during the national anthem.
Martin said that although he understands the message behind the protests, he finds that the way they are being conducted is disrespectful. He expects to sell his store's stock in the coming months.
